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CareersSkillsSalariesLog InGet Started
© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT
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CareersSkillsSalariesLog InGet Started
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Occupation
· Global Standards

promotion manager

Promotion managers plan and implement promotional programs in the point-of-sale of products.

View on ESCO

DESCRIPTION

Promotion managers plan and implement promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.

THEORETICAL KNOWLEDGE

ESSENTIALTheoretical knowledge required
market pricing
OPTIONALAdjacent knowledge that strengthens fit
marketing management
brand marketing techniques

PRACTICAL SKILLS

ESSENTIALApplied skills & competences
define measurable marketing objectives
manage the handling of promotional materials
OPTIONALOptional competences
forecast catering services

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SIMILAR OCCUPATIONS

44 SHARED SKILLS

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Skills overview

54total
36 essential
18 optional

Breakdown

Knowledge
3
Skills
3

Official resource

View official definition

Quick insight

This role requires 36 essential competences across both theoretical knowledge and practical skills.

DATA SOURCED FROM ESCO (EUROPEAN COMMISSION) & O*NET (U.S. DEPARTMENT OF LABOR)

© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT