§ OCCUPATION · GLOBAL STANDARDS

promotion manager

Promotion managers plan and implement promotional programs in the point-of-sale of products.

Description

Promotion managers plan and implement promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

market pricing pricing strategies below-the-line technique communication principles content marketing strategy market research corporate social responsibility marketing mix

OPTIONALAdjacent knowledge that strengthens fit

marketing management brand marketing techniques social media management

Practical Skills

ESSENTIALApplied skills & competences

define measurable marketing objectives manage the handling of promotional materials integrate strategic foundation in daily performance capture people's attention create media plan identify potential markets for companies analyse external factors of companies study sales levels of products collaborate in the development of marketing strategies perform market research plan marketing campaigns integrate marketing strategies with the global strategy plan marketing strategy analyse customer service surveys track key performance indicators create annual marketing budget impart business plans to collaborators organise on-site amenities analyse work-related written reports liaise with advertising agencies manage profitability analyse consumer buying trends liaise with distribution channel managers analyse internal factors of companies evaluate marketing content manage budgets develop professional network align efforts towards business development

OPTIONALOptional competences

forecast catering services evaluate advertising campaign assist in developing marketing campaigns use analytics for commercial purposes approve advertising campaign manage event structure installation examine advertisement layout plan events coordinate events hire human resources manage distribution channels arrange event needs promote event assess financial viability coordinate marketing plan actions

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)