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CareersSkillsSalariesLog InGet Started
© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT
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CareersSkillsSalariesLog InGet Started
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Occupation
· Global Standards

category manager

Category managers define the sales programme for specific product groups.

View on ESCO

DESCRIPTION

Category managers define the sales programme for specific product groups. They research market demands and newly supplied products.

THEORETICAL KNOWLEDGE

ESSENTIALTheoretical knowledge required
market pricing
OPTIONALAdjacent knowledge that strengthens fit
teamwork principles
brand marketing techniques

PRACTICAL SKILLS

ESSENTIALApplied skills & competences
identify suppliers
define measurable marketing objectives
OPTIONALOptional competences
inspect data

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SIMILAR OCCUPATIONS

42 SHARED SKILLS

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Promotion managers plan and implement promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-lin…

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sales manager

Sales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise …

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Skills overview

58total
47 essential
11 optional

Breakdown

Knowledge
3
Skills
3

Official resource

View official definition

Quick insight

This role requires 47 essential competences across both theoretical knowledge and practical skills.

DATA SOURCED FROM ESCO (EUROPEAN COMMISSION) & O*NET (U.S. DEPARTMENT OF LABOR)

© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT