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CareersSkillsSalariesLog InGet Started
© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT
DestinAI
CareersSkillsSalariesLog InGet Started
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Occupation
· Global Standards

sales manager

Sales managers develop sales and targeting strategies for a company.

View on ESCO

DESCRIPTION

Sales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical leads, develop sales pitches and adjust them over time, and maintain a sales platform to track all leads and sales.

THEORETICAL KNOWLEDGE

ESSENTIALTheoretical knowledge required
market pricing

PRACTICAL SKILLS

ESSENTIALApplied skills & competences
set sales goals
define measurable marketing objectives
OPTIONALOptional competences
teach marketing principles
forecast sales over periods of time
collaborate in the development of marketing strategies

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SIMILAR OCCUPATIONS

47 SHARED SKILLS

marketing manager

Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and pla…

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31 SHARED SKILLS

category manager

Category managers define the sales programme for specific product groups. They research market demands and newly supplied products.

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promotion manager

Promotion managers plan and implement promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-lin…

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Skills overview

62total
42 essential
20 optional

Breakdown

Knowledge
1
Skills
5

Official resource

View official definition

Quick insight

This role requires 42 essential competences across both theoretical knowledge and practical skills.

DATA SOURCED FROM ESCO (EUROPEAN COMMISSION) & O*NET (U.S. DEPARTMENT OF LABOR)

© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT