§ OCCUPATION · GLOBAL STANDARDS

creative director

Creative directors manage the team that is responsible for the creation of advertisements and commercials.

Description

Creative directors manage the team that is responsible for the creation of advertisements and commercials. They oversee the whole creation process. Creative directors pitch the designs of their team to the client.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

advertising techniques desktop publishing copyright legislation graphic design

OPTIONALAdjacent knowledge that strengthens fit

adobe creative suite types of media media planning design management CAD software

Practical Skills

ESSENTIALApplied skills & competences

meet expectations of target audience select artwork developed by staff members provide input to collaborators to guide their work manage creative department define creative components identify customer's needs manage staff examine advertisement layout assess each stage of the creative process give live presentation manage workflow processes coordinate advertising campaigns brainstorm ideas manage budgets

OPTIONALOptional competences

perform media outlets research manage the handling of promotional materials create media plan evaluate advertising campaign create advertisements use CAD software develop media strategy receive actors' resumes perform market research approve advertising campaign train employees recruit employees analyse consumer buying trends perform project management analyse cultural trends apply desktop publishing techniques

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)