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© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT
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CareersSkillsSalariesLog InGet Started
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Occupation
· Global Standards

advertising copywriter

Advertising copywriters are responsible for the written or verbal design of advertisements and commercials.

View on ESCO

DESCRIPTION

Advertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases and work closely together with advertising artists.

THEORETICAL KNOWLEDGE

OPTIONALAdjacent knowledge that strengthens fit
types of media
typography

PRACTICAL SKILLS

ESSENTIALApplied skills & competences
apply grammar and spelling rules
follow a brief
create advertisements
OPTIONALOptional competences
perform media outlets research

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19 SHARED SKILLS

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Skills overview

35total
12 essential
23 optional

Breakdown

Knowledge
2
Skills
4

Official resource

View official definition

Quick insight

This role requires 12 essential competences across both theoretical knowledge and practical skills.

DATA SOURCED FROM ESCO (EUROPEAN COMMISSION) & O*NET (U.S. DEPARTMENT OF LABOR)

© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT