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CareersSkillsSalariesLog InGet Started
© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT
DestinAI
CareersSkillsSalariesLog InGet Started
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Occupation
· Global Standards

advertising specialist

Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach.

View on ESCO

DESCRIPTION

Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.

THEORETICAL KNOWLEDGE

OPTIONALAdjacent knowledge that strengthens fit
types of media

PRACTICAL SKILLS

ESSENTIALApplied skills & competences
develop digital content
identify customer's needs
perform market research
OPTIONALOptional competences
draw conclusions from market research results
perform media outlets research

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21 SHARED SKILLS

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Skills overview

42total
12 essential
30 optional

Breakdown

Knowledge
1
Skills
5

Official resource

View official definition

Quick insight

This role requires 12 essential competences across both theoretical knowledge and practical skills.

DATA SOURCED FROM ESCO (EUROPEAN COMMISSION) & O*NET (U.S. DEPARTMENT OF LABOR)

© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT