§ OCCUPATION · GLOBAL STANDARDS

online community manager

Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis.

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Description

Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

market pricing web analytics keywords in digital content pricing strategies brand marketing techniques authoring software content marketing strategy market research online moderation techniques corporate social responsibility marketing mix marketing principles corporate sustainability digital media

OPTIONALAdjacent knowledge that strengthens fit

business intelligence content development processes information confidentiality behavioural science

Practical Skills

ESSENTIALApplied skills & competences

build trust define measurable marketing objectives integrate strategic foundation in daily performance use different communication channels identify potential markets for companies analyse external factors of companies apply social media marketing study sales levels of products develop digital content collaborate in the development of marketing strategies manage feedback provide written content translate requirement concepts into content follow up online user requests digital communication and collaboration perform market research plan marketing campaigns perform online data analysis research website users integrate marketing strategies with the global strategy plan marketing strategy analyse customer service surveys create content title track key performance indicators use e-services manage content development projects use content management system software create annual marketing budget impart business plans to collaborators analyse work-related written reports manage profitability analyse consumer buying trends carry out forum moderation analyse internal factors of companies evaluate marketing content develop online community plan develop professional network coordinate marketing plan actions align efforts towards business development

OPTIONALOptional competences

develop inclusive communication material identify technological needs conduct search engine optimisation digital content creation manage schedule of tasks manage content metadata identify ICT user needs use personal organization software

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)