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§ OCCUPATION · GLOBAL STANDARDS

communication manager

Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product.

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Description

Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product. They coordinate communication projects and manage the communications issued by the company for both the internal and the external clients. They supervise internal communications, ensuring that communications reach each one of the employees and further questions can be answered. For external communications, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.

Theoretical Knowledge
ESSENTIALTheoretical knowledge required
forming of public opiniongrammarcommunication principlesmarket researchcorporate social responsibilityreputation managementethics of sharing work through social mediarhetoricbusiness communicationdiplomatic principlescorporate sustainabilitystrategic planningoffice software
OPTIONALAdjacent knowledge that strengthens fit
company policiesgovernment representationsocial media managementpublic relationswriting style guidesmedia and information literacypsychological concepts
Practical Skills
ESSENTIALApplied skills & competences
apply grammar and spelling rulesidentify clients' needsprotect client interestsbuild trustintegrate strategic foundation in daily performanceuse different communication channelsanalyse external factors of companiesuse intranetperform public relationsdigital communication and collaborationadvise on communication strategiesdevelop communications strategiesorganise participation in local or international eventsproofread textadvise on public imageapply diplomatic principlescompile contentdevelop public relations strategiesprepare presentation materialanalyse internal factors of companies
OPTIONALOptional competences
implement marketing strategiesbuild community relationsestablish communication with foreign culturesgive interviews to mediamanage online communicationsestablish relationship with the mediabuild international relationsadvise on public relationsmanage visual communicationsspeak different languagesorganise press conferencesshare through digital technologiesuse online tools to collaboratefollow the newscarry out forum moderationdisseminate internal communicationsstudy communications channels for different employers/contractorsconduct public presentationsdraft press releasesdevelop professional networkbuild business relationships

GLOBAL RESOURCE

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SKILLS OVERVIEW

61 total
33 essential · 28 optional

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)

© 2026 DESTINAI · BETA 1.0 · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice