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CareersSkillsSalariesLog InGet Started
© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT
DestinAI
CareersSkillsSalariesLog InGet Started
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Occupation
· Global Standards

spokesperson

Spokespeople speak on behalf of companies or organisations.

View on ESCO

DESCRIPTION

Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.

THEORETICAL KNOWLEDGE

ESSENTIALTheoretical knowledge required
forming of public opinion
OPTIONALAdjacent knowledge that strengthens fit
types of media

PRACTICAL SKILLS

ESSENTIALApplied skills & competences
protect client interests
use different communication channels
OPTIONALOptional competences
implement marketing strategies
work closely with news teams

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SIMILAR OCCUPATIONS

34 SHARED SKILLS

public relations officer

Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an underst…

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public relations manager

Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisat…

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communication manager

Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product. Th…

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Skills overview

35total
14 essential
21 optional

Breakdown

Knowledge
2
Skills
4

Official resource

View official definition

Quick insight

This role requires 14 essential competences across both theoretical knowledge and practical skills.

DATA SOURCED FROM ESCO (EUROPEAN COMMISSION) & O*NET (U.S. DEPARTMENT OF LABOR)

© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT