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§ OCCUPATION · GLOBAL STANDARDS

product manager

Product managers are responsible for managing the lifecycle of a product.

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Description

Product managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market research and strategic planning. Product managers perform marketing and planning activities to increase profits.

Theoretical Knowledge
ESSENTIALTheoretical knowledge required
industrial research and developmentmarket researchproduct life-cycledesign managementsocio-economic trends in your sector
OPTIONALAdjacent knowledge that strengthens fit
quality standardsmarket pricingweb analyticspricing strategiesproduction processesconsumer goods industrysolar productsproduct comprehensionsales strategiescircular economycost managementproduct data management
Practical Skills
ESSENTIALApplied skills & competences
draw conclusions from market research resultsoversee quality controldevelop product designcombine business technology with user experiencemake data-driven decisionsprepare market research reportsdevelop business plansexecute marketing plandevelop new productsmanage product testingmanage the customer experienceperform market researchanalyse market financial trendsdevelop promotional toolsplan product managementdevelop communications strategiesorganise participation in local or international eventsanalyse economic trendsdesign customer experiencesanalyse consumer buying trendsidentify market nichespersuade clients with alternativesdefine technology strategy
OPTIONALOptional competences
manage the handling of promotional materialsapply strategic thinkingstudy sales levels of productsanalyse data about clientsmanage feedbackensure products meet regulatory requirementsprovide improvement strategiesdevelop revenue generation strategiescarry out sales analysisschedule productionadvise on communication strategiesperform product testingintegrate marketing strategies with the global strategymanage production systemscoordinate eventstrack key performance indicatorscreate prototype of user experience solutionsmaximise sales revenuesfollow production schedulemanage profitabilityanalyse cultural trendsmanage budgets

GLOBAL RESOURCE

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SKILLS OVERVIEW

62 total
28 essential · 34 optional

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)

© 2026 DESTINAI · BETA 1.0 · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice