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§ OCCUPATION · GLOBAL STANDARDS

category manager

Category managers define the sales programme for specific product groups.

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Description

Category managers define the sales programme for specific product groups. They research market demands and newly supplied products.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

market pricing pricing strategies company policies content marketing strategy consumer goods industry market research market participants channel marketing cost management corporate social responsibility marketing mix store design layout conflict management

OPTIONALAdjacent knowledge that strengthens fit

teamwork principles brand marketing techniques communication principles employment law

Practical Skills

ESSENTIALApplied skills & competences

identify suppliers define measurable marketing objectives integrate strategic foundation in daily performance apply strategic thinking develop product design perform risk analysis identify potential markets for companies analyse external factors of companies study sales levels of products ensure client orientation collaborate in the development of marketing strategies maintain relationship with suppliers negotiate sales contracts select optimal distribution channel perform market research plan marketing campaigns integrate marketing strategies with the global strategy plan marketing strategy analyse customer service surveys track key performance indicators create annual marketing budget impart business plans to collaborators analyse work-related written reports manage profitability analyse consumer buying trends manage inventory perform project management analyse internal factors of companies evaluate marketing content manage budgets coordinate marketing plan actions perform product planning perform multiple tasks at the same time align efforts towards business development

OPTIONALOptional competences

inspect data use different communication channels abide by business ethical code of conducts report accounts of the professional activity create solutions to problems ensure cross-department cooperation develop professional network

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)