advertising copywriter

Description

Advertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases and work closely together with advertising artists.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

product comprehension advertising techniques copyright legislation

OPTIONALAdjacent knowledge that strengthens fit

types of media typography social media marketing techniques desktop publishing printing techniques

Practical Skills

ESSENTIALApplied skills & competences

apply grammar and spelling rules follow a brief create advertisements meet expectations of target audience develop digital content identify customer's needs develop creative ideas brainstorm ideas write to a deadline

OPTIONALOptional competences

perform media outlets research evaluate advertising campaign lay out digital written content develop media strategy evaluate writings in response to feedback perform market research conduct search engine optimisation proofread text give live presentation use word processing software coordinate advertising campaigns analyse consumer buying trends analyse cultural trends practice humour draft press releases apply desktop publishing techniques create storyboards manage budgets