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CareersSkillsSalariesLog InGet Started
© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT
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CareersSkillsSalariesLog InGet Started
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Occupation
· Global Standards

marketing manager

Marketing managers carry out the implementation of efforts related to the marketing operations in a company.

View on ESCO

DESCRIPTION

Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.

THEORETICAL KNOWLEDGE

ESSENTIALTheoretical knowledge required
market pricing
OPTIONALAdjacent knowledge that strengthens fit
web analytics

PRACTICAL SKILLS

ESSENTIALApplied skills & competences
implement marketing strategies
define measurable marketing objectives
OPTIONALOptional competences
set sales goals
forecast sales over periods of time

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47 SHARED SKILLS

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Skills overview

109total
43 essential
66 optional

Breakdown

Knowledge
2
Skills
4

Official resource

View official definition

Quick insight

This role requires 43 essential competences across both theoretical knowledge and practical skills.

DATA SOURCED FROM ESCO (EUROPEAN COMMISSION) & O*NET (U.S. DEPARTMENT OF LABOR)

© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT