§ OCCUPATION · GLOBAL STANDARDS

marketing manager

Marketing managers carry out the implementation of efforts related to the marketing operations in a company.

Description

Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

market pricing marketing management pricing strategies brand marketing techniques project management content marketing strategy marketing analytics market research channel marketing corporate social responsibility relationship marketing marketing mix marketing principles services marketing

Practical Skills

ESSENTIALApplied skills & competences

implement marketing strategies define measurable marketing objectives integrate strategic foundation in daily performance apply strategic thinking evaluate advertising campaign identify potential markets for companies analyse external factors of companies study sales levels of products collaborate in the development of marketing strategies analyse business plans perform market research plan marketing campaigns plan social media marketing campaigns integrate marketing strategies with the global strategy plan marketing strategy analyse customer service surveys track key performance indicators organise participation in local or international events create annual marketing budget impart business plans to collaborators analyse work-related written reports manage profitability analyse consumer buying trends perform project management analyse internal factors of companies evaluate marketing content manage budgets coordinate marketing plan actions align efforts towards business development

OPTIONALOptional competences

set sales goals forecast sales over periods of time manage the handling of promotional materials conduct mobile marketing implement sales strategies create media plan use different communication channels develop business plans apply social media marketing ensure client orientation conduct online competitive analysis analyse data about clients maintain relationship with suppliers negotiate sales contracts assist in developing marketing campaigns use analytics for commercial purposes carry out sales analysis prepare exhibition marketing plan approve advertising campaign manage staff manage accounts conduct search engine optimisation plan events communicate with customers coordinate events manage content development projects estimate profitability use content management system software manage distribution channels ensure cross-department cooperation supervise sales activities liaise with advertising agencies promote event identify market niches use theoretical marketing models liaise with managers liaise with distribution channel managers develop online community plan perform product planning perform multiple tasks at the same time

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)