chief marketing officer

Description

Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

market pricing brand marketing techniques content marketing strategy business management principles market analysis marketing mix services marketing

Practical Skills

ESSENTIALApplied skills & competences

define measurable marketing objectives identify potential markets for companies make data-driven decisions analyse external factors of companies study sales levels of products use analytics for commercial purposes plan marketing campaigns integrate marketing strategies with the global strategy plan marketing strategy track key performance indicators create annual marketing budget analyse work-related written reports manage profitability analyse consumer buying trends liaise with managers analyse internal factors of companies evaluate marketing content interpret financial statements align efforts towards business development

OPTIONALOptional competences

prospect new customers implement marketing strategies communicate with customer service department conduct online competitive analysis manage yield perform market research plan social media marketing campaigns analyse supply chain strategies manage development of promotional material impart business plans to collaborators liaise with advertising agencies use theoretical marketing models develop public relations strategies manage budgets coordinate marketing plan actions