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© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT
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Occupation
· Global Standards

chief marketing officer

Chief marketing officers manage the high level marketing operations in a company.

View on ESCO

DESCRIPTION

Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.

THEORETICAL KNOWLEDGE

ESSENTIALTheoretical knowledge required
market pricing
brand marketing techniques
OPTIONALAdjacent knowledge that strengthens fit
customer insight

PRACTICAL SKILLS

ESSENTIALApplied skills & competences
define measurable marketing objectives
OPTIONALOptional competences
prospect new customers
implement marketing strategies

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Skills overview

63total
26 essential
37 optional

Breakdown

Knowledge
3
Skills
3

Official resource

View official definition

Quick insight

This role requires 26 essential competences across both theoretical knowledge and practical skills.

DATA SOURCED FROM ESCO (EUROPEAN COMMISSION) & O*NET (U.S. DEPARTMENT OF LABOR)

© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT