DestinAI
CareersSkillsSalariesLog InGet Started
© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT
DestinAI
CareersSkillsSalariesLog InGet Started
© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT
DestinAI
CareersSkillsSalariesLog InGet Started
Back to directory
Occupation
· Global Standards

advertising media buyer

Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media.

View on ESCO

DESCRIPTION

Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service, providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans through the most suited media outlet.

THEORETICAL KNOWLEDGE

ESSENTIALTheoretical knowledge required
types of media
media planning
OPTIONALAdjacent knowledge that strengthens fit
polling techniques

PRACTICAL SKILLS

ESSENTIALApplied skills & competences
manage contracts
OPTIONALOptional competences
draw conclusions from market research results
perform media outlets research

+ 26 more skills hidden. Register for free to unlock the complete list of requirements.

Is this your true calling?

Reading about advertising media buyer is one thing; knowing if you have the cognitive and psychological alignment for it is another. Register to unlock the full skill matrix and let our AI counselor map your profile.

Create free accountSign in

SIMILAR OCCUPATIONS

21 SHARED SKILLS

advertising media planner

Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim…

VIEW DETAILS
17 SHARED SKILLS

advertising specialist

Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related…

VIEW DETAILS
13 SHARED SKILLS

public relations manager

Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisat…

VIEW DETAILS

Skills overview

32total
13 essential
19 optional

Breakdown

Knowledge
3
Skills
3

Official resource

View official definition

Quick insight

This role requires 13 essential competences across both theoretical knowledge and practical skills.

DATA SOURCED FROM ESCO (EUROPEAN COMMISSION) & O*NET (U.S. DEPARTMENT OF LABOR)

© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT