banking products manager

Description

Banking products managers study the market of banking products and adapt the existing ones to the characteristics of this evolution or create new products to suit clients needs. They monitor and evaluate the performance indicators of these products and suggest improvements. Banking products managers assist with the sales and marketing strategy of the bank.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

marketing management core banking software financial products financial statements financial management market research sales strategies financial analysis trading software corporate social responsibility economics marketing principles

OPTIONALAdjacent knowledge that strengthens fit

electronic business statistics cost management survey techniques financial markets banking activities securities

Practical Skills

ESSENTIALApplied skills & competences

draw conclusions from market research results define measurable marketing objectives develop product design prepare market research reports follow company standards enforce financial policies develop product policies perform market research strive for company growth analyse market financial trends advise on financial matters plan product management create a financial plan liaise with managers analyse financial performance of a company coordinate marketing plan actions

OPTIONALOptional competences

ensure finished product meet requirements analyse financial risk analyse business plans carry out strategic research make strategic business decisions advise on communication strategies plan health and safety procedures communicate with banking professionals advise on investment operate financial instruments