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§ OCCUPATION · GLOBAL STANDARDS

commercial sales representative

Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.

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Description

Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.

Theoretical Knowledge
ESSENTIALTheoretical knowledge required
customer relationship managementconsumer goods industryproduct comprehensionsales strategiessales promotion techniquescharacteristics of productscharacteristics of services
OPTIONALAdjacent knowledge that strengthens fit
types of mediamarket pricinginternational commercial transactions ruleshousehold productsconsumer protectionhardware industrymedia formatsmedia planningoutdoor advertisingtypes of maritime vesselsdairy and edible oil productsproduction processesglassware productse-procurementelectronic communicatione-commerce systemssolar productsbeverage productselectronic and telecommunication equipmentchemical productscredit card paymentstypes of aircraftadvertising techniquesICT software specificationsperfume and cosmetic productsclothing and footwear productsoffice equipment
Practical Skills
ESSENTIALApplied skills & competences
prospect new customersdemonstrate motivation for salesadvise on merchandise featuresproduce sales reportsimplement sales strategieskeep records on salesensure client orientationmaintain relationship with suppliersimplement customer follow-upprospect new regional contractsidentify customer's needsuse customer relationship management softwarecarry out sales analysisapply technical communication skillscontact customerscommunicate with customersdemonstrate products' featuresguarantee customer satisfactionensure compliance with legal requirementshave computer literacykeep records of customer interactionrespond to customers' inquiriesanswer requests for quotationensure compliance with purchasing and contracting regulationsrecord customers' personal data
OPTIONALOptional competences
implement marketing strategiesperform media outlets researchshow diplomacyapply social media marketingdevelop media strategyhandle financial transactionsissue sales invoicesmonitor after sales recordsdevelop promotional toolsspeak different languagesstay up to date with social mediaprocess paymentswork with advertising professionalsmonitor media industry research figuresanalyse consumer buying trendsprovide advertisement samplesdeliver a sales pitch

GLOBAL RESOURCE

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SKILLS OVERVIEW

76 total
32 essential · 44 optional

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)

© 2026 DESTINAI · BETA 1.0 · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice