§ OCCUPATION · GLOBAL STANDARDS

public relations officer

Public relations officers represent a company or organisation to stakeholders and the public.

Description

Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

forming of public opinion communication principles market research corporate social responsibility reputation management rhetoric business communication diplomatic principles corporate sustainability strategic planning

OPTIONALAdjacent knowledge that strengthens fit

types of media company policies content marketing strategy government representation social media management cost management ethics of sharing work through social media copyright legislation psychological concepts

Practical Skills

ESSENTIALApplied skills & competences

protect client interests build trust integrate strategic foundation in daily performance use different communication channels analyse external factors of companies develop digital content give interviews to media perform public relations digital communication and collaboration establish relationship with the media advise on public relations develop communications strategies advise on public image organise press conferences develop public relations strategies conduct public presentations prepare presentation material draft press releases

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)