§ OCCUPATION · GLOBAL STANDARDS

sales manager

Sales managers develop sales and targeting strategies for a company.

Description

Sales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical leads, develop sales pitches and adjust them over time, and maintain a sales platform to track all leads and sales.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

market pricing pricing strategies brand marketing techniques sales argumentation content marketing strategy consumer goods industry sales strategies corporate social responsibility sales department processes marketing mix

OPTIONALAdjacent knowledge that strengthens fit

statistics market research customer segmentation public relations international business

Practical Skills

ESSENTIALApplied skills & competences

set sales goals define measurable marketing objectives produce sales reports integrate strategic foundation in daily performance implement sales strategies identify potential markets for companies analyse external factors of companies motivate employees study sales levels of products analyse business plans carry out sales analysis perform market research plan marketing campaigns write work-related reports manage staff make strategic business decisions integrate marketing strategies with the global strategy plan marketing strategy prepare visual data analyse customer service surveys track key performance indicators create annual marketing budget impart business plans to collaborators supervise sales activities analyse work-related written reports manage profitability analyse consumer buying trends analyse internal factors of companies evaluate marketing content develop professional network coordinate marketing plan actions align efforts towards business development

OPTIONALOptional competences

teach marketing principles forecast sales over periods of time collaborate in the development of marketing strategies integrate headquarter's guidelines into local operations recruit personnel define geographic sales areas analyse supply chain strategies investigate customer complaints of food products manage accounts communicate with customers present arguments persuasively estimate profitability manage distribution channels liaise with managers manage budgets

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)