§ OCCUPATION · GLOBAL STANDARDS

advertising media planner

Advertising media planners advise on the best communication media platforms to convey ideas.

Description

Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

types of media media planning market research advertising techniques copyright legislation digital media

OPTIONALAdjacent knowledge that strengthens fit

search engine optimisation below-the-line technique social media marketing techniques statistics data visualisation software social media management interactive media demography pay-per-click

Practical Skills

ESSENTIALApplied skills & competences

perform media outlets research create media plan meet expectations of target audience cooperate with colleagues create media schedule meet deadlines work with advertising professionals cope with challenging demands

OPTIONALOptional competences

draw conclusions from market research results develop inclusive communication material evaluate advertising campaign manage contracts creatively use digital technologies study sales levels of products develop media strategy identify customer's needs approve advertising campaign apply statistical analysis techniques buy advertising space present arguments persuasively analyse business model coordinate advertising campaigns monitor media industry research figures perform project management persuade clients with alternatives conduct public presentations manage budgets

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)