Perform market research on the company’s customers, selecting and applying the right marketing strategies for footwear industry. Apply the mix of marketing (product, prices, promotion, and distribution) to contextual conditions of the company. Forecast how various factors as environment, technological innovation, buying behaviour etc. influence the marketing and merchandising of the footwear produced by the company.
DATA SOURCED FROM ESCO (EUROPEAN COMMISSION) & O*NET (U.S. DEPARTMENT OF LABOR)