book publisher

Description

Book publishers are responsible for the selection of new materials. They decide which manuscripts, that the book editor has provided, are being published. Book publishers oversee the production, marketing and distribution of these texts.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

project management principles publishing market copyright legislation

OPTIONALAdjacent knowledge that strengthens fit

grammar brand marketing techniques sales argumentation content marketing strategy digital marketing techniques sales strategies literature sales activities marketing principles desktop publishing spelling graphic design

Practical Skills

ESSENTIALApplied skills & competences

consult information sources select manuscripts execute marketing plan read manuscripts perform market research manage staff consult with editor present publishing plan perform project management manage budgets develop professional network assess financial viability

OPTIONALOptional competences

plan event marketing for promotional campaigns apply grammar and spelling rules manage contracts check correctness of information apply social media marketing plan marketing strategy proofread text manage distribution channels supervise sales activities conserve new media apply desktop publishing techniques attend book fairs