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§ OCCUPATION · GLOBAL STANDARDS

promoter

Promoters work with artists (or their agents) and venues on to arrange a show.

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Description

Promoters work with artists (or their agents) and venues on to arrange a show. They liaise with bands and agents to agree on a date for a performance and negotiate a deal. They book a venue and promote the upcoming gig. They make sure everything the band needs is in place and set up soundcheck times and the running order of the show. Some promoters work freelance, but they may also be tied to a single venue or festival.

Theoretical Knowledge
ESSENTIALTheoretical knowledge required
musical genres
OPTIONALAdjacent knowledge that strengthens fit
music literature
Practical Skills
ESSENTIALApplied skills & competences
select musical performerssolicit event publicityplan presence at professional eventsmanage contractsadapt to artists' creative demandsmatch venues with performersplan eventsconfer with event staffdevelop an artistic networkarrange event needspromote eventpromote musicadapt communication style according to recipientmanage relationships with artistsplan schedule
OPTIONALOptional competences
stay up-to-date with music and video releasesdirect event administrative detailsselect event providers

GLOBAL RESOURCE

View official definition ↗

SKILLS OVERVIEW

20 total
16 essential · 4 optional

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)

© 2026 DESTINAI · BETA 1.0 · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice