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§ OCCUPATION · GLOBAL STANDARDS

tourist information officer

Tourist information officers provide information and advice to travellers about local attractions, events, travelling and accommodation.

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Description

Tourist information officers provide information and advice to travellers about local attractions, events, travelling and accommodation.

Theoretical Knowledge
ESSENTIALTheoretical knowledge required
local area tourism industrygeographical areas relevant to tourism
OPTIONALAdjacent knowledge that strengthens fit
ecotourismself-service technologies in tourismvirtual realityaugmented reality
Practical Skills
ESSENTIALApplied skills & competences
quote pricesmaintain customer recordsproduce content for tourism brochuresdemonstrate intercultural competences in hospitality servicesbuild a network of suppliers in tourismcollect tourist informationcoordinate efforts of stakeholders for destination promotionidentify customer's needsprocess reservationsprocess bookingmaintain customer servicecommunicate with customersprovide directions to guestsapply foreign languages in tourismhandle personal identifiable informationcomply with food safety and hygieneprovide tourism related informationdevelop tourist information materialsdistribute local information materialsassist visitorsrespond to customers' inquiriesdevise special promotions
OPTIONALOptional competences
educate on sustainable tourismsell ticketssupport local tourismsupport community-based tourismperform services in a flexible mannerapply social media marketingsell souvenirsensure client orientationpromote virtual reality travelling experiencesuse e-tourism platformsmanage visitor flows in natural protected areasintegrate content into output mediamanage conservation of natural and cultural heritageprocess paymentswork in a hospitality teamimprove customer traveling experiences with augmented realityengage local communities in the management of natural protected areasorganise cultural eventsbuild business relationships

GLOBAL RESOURCE

View official definition ↗

SKILLS OVERVIEW

47 total
24 essential · 23 optional

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)

© 2026 DESTINAI · BETA 1.0 · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice