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CareersSkillsSalariesLog InGet Started
© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT
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CareersSkillsSalariesLog InGet Started
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Occupation
· Global Standards

public relations manager

Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large.

View on ESCO

DESCRIPTION

Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.

THEORETICAL KNOWLEDGE

ESSENTIALTheoretical knowledge required
forming of public opinion
OPTIONALAdjacent knowledge that strengthens fit
types of media

PRACTICAL SKILLS

ESSENTIALApplied skills & competences
protect client interests
integrate strategic foundation in daily performance
OPTIONALOptional competences
draw conclusions from market research results
apply grammar and spelling rules

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53 SHARED SKILLS

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Skills overview

113total
27 essential
86 optional

Breakdown

Knowledge
2
Skills
4

Official resource

View official definition

Quick insight

This role requires 27 essential competences across both theoretical knowledge and practical skills.

DATA SOURCED FROM ESCO (EUROPEAN COMMISSION) & O*NET (U.S. DEPARTMENT OF LABOR)

© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT