§ OCCUPATION · GLOBAL STANDARDS

ICT account manager

ICT account managers build business relationships with customers to facilitate the sale of hardware, software, telecommunications or ICT services.

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Description

ICT account managers build business relationships with customers to facilitate the sale of hardware, software, telecommunications or ICT services. They also identify opportunities and manage sourcing and delivery of products to customers. They achieve sales targets and maintain profitability.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

sales argumentation accounting techniques channel marketing product comprehension sales strategies

OPTIONALAdjacent knowledge that strengthens fit

Open source model hybrid model Outsourcing model

Practical Skills

ESSENTIALApplied skills & competences

implement marketing strategies produce sales reports implement sales strategies manage contracts keep records on sales apply company policies implement customer follow-up use customer relationship management software develop account strategy perform customers’ needs analysis guarantee customer satisfaction maintain relationship with customers maximise sales revenues identify new business opportunities perform data analysis

OPTIONALOptional competences

set sales goals maintain customer records study sales levels of products perform data mining achieve sales targets coordinate technological activities implement strategic planning perform market research ensure compliance with legal requirements forecast account metrics identify ICT user needs adhere to organisational guidelines deliver a sales pitch build business relationships

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)