§ OCCUPATION · GLOBAL STANDARDS

campaign canvasser

Campaign canvassers operate on field level to persuade the public to vote for the political candidate they represent.

Description

Campaign canvassers operate on field level to persuade the public to vote for the political candidate they represent. They engage in direct conversation with the public in public places, and gather information on the public's opinion, as well as perform activities ensuring that information on the campaign reaches a wide audience.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

canvassing methods

OPTIONALAdjacent knowledge that strengthens fit

political campaigning social media marketing techniques vocal techniques advertising techniques interview techniques

Practical Skills

ESSENTIALApplied skills & competences

advocate a cause use different communication channels engage passers-by in conversation influence voting behaviour present arguments persuasively perform fundraising activities maintain professional records

OPTIONALOptional competences

execute marketing plan perform public relations write work-related reports comply with legal regulations liaise with politicians execute working instructions promote political campaign memorise script interview people conduct public surveys listen actively conduct public presentations

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)