§ OCCUPATION · GLOBAL STANDARDS

search engine optimisation expert

Search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine.

View on Official Portal ↗

Description

Search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

web analytics keywords in digital content content marketing strategy social media marketing techniques sales strategies

OPTIONALAdjacent knowledge that strengthens fit

digital marketing techniques mobile marketing behavioural science

Practical Skills

ESSENTIALApplied skills & competences

apply social media marketing develop digital content provide written content use customer relationship management software perform online data analysis conduct search engine optimisation integrate content into output media manage content development projects enhance website visibility

OPTIONALOptional competences

execute email marketing use different communication channels perform market research plan digital marketing create content title translate requirements into visual design provide cost benefit analysis reports use content management system software study website behaviour patterns identify ICT user needs

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)

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§ OCCUPATION · GLOBAL STANDARDS

search engine optimisation expert

Search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine.

View on Official Portal ↗

Description

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

web analytics keywords in digital content content marketing strategy social media marketing techniques sales strategies

OPTIONALAdjacent knowledge that strengthens fit

digital marketing techniques mobile marketing behavioural science

Practical Skills

ESSENTIALApplied skills & competences

OPTIONALOptional competences

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)