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CareersSkillsSalariesLog InGet Started
© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT
DestinAI
CareersSkillsSalariesLog InGet Started
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Occupation
· Global Standards

search engine optimisation expert

Search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine.

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DESCRIPTION

Search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.

THEORETICAL KNOWLEDGE

ESSENTIALTheoretical knowledge required
web analytics
keywords in digital content

PRACTICAL SKILLS

ESSENTIALApplied skills & competences
apply social media marketing
OPTIONALOptional competences
execute email marketing
use different communication channels
perform market research

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Skills overview

27total
14 essential
13 optional

Breakdown

Knowledge
2
Skills
4

Official resource

View official definition

Quick insight

This role requires 14 essential competences across both theoretical knowledge and practical skills.

DATA SOURCED FROM ESCO (EUROPEAN COMMISSION) & O*NET (U.S. DEPARTMENT OF LABOR)

© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT