§ OCCUPATION · GLOBAL STANDARDS

advertising manager

Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan.

Description

Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

forming of public opinion communication principles market research corporate social responsibility advertising techniques rhetoric diplomatic principles strategic planning copyright legislation

OPTIONALAdjacent knowledge that strengthens fit

pricing strategies business strategy concepts reputation management desktop publishing graphic design

Practical Skills

OPTIONALOptional competences

develop inclusive communication material manage the handling of promotional materials evaluate advertising campaign collaborate in the development of marketing strategies manage creative department manage account department use analytics for commercial purposes receive actors' resumes approve advertising campaign manage staff advise on communication strategies examine advertisement layout give live presentation manage media services department recruit employees make price recommendations manage project metrics

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)