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CareersSkillsSalariesLog InGet Started
© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT
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CareersSkillsSalariesLog InGet Started
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Occupation
· Global Standards

marketing consultant

Marketing consultants advise companies in the development of marketing strategies for specific purposes.

View on ESCO

DESCRIPTION

Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.

THEORETICAL KNOWLEDGE

ESSENTIALTheoretical knowledge required
market pricing
pricing strategies
OPTIONALAdjacent knowledge that strengthens fit
customer insight
brand marketing techniques

PRACTICAL SKILLS

ESSENTIALApplied skills & competences
use different communication channels
OPTIONALOptional competences
creatively use digital technologies

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SIMILAR OCCUPATIONS

36 SHARED SKILLS

marketing manager

Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and pla…

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32 SHARED SKILLS

chief marketing officer

Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotiona…

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21 SHARED SKILLS

digital marketing manager

Digital marketing managers are responsible for the elaboration of the company's digital marketing strategy with the goal of improving brand recognitio…

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Skills overview

58total
24 essential
34 optional

Breakdown

Knowledge
4
Skills
2

Official resource

View official definition

Quick insight

This role requires 24 essential competences across both theoretical knowledge and practical skills.

DATA SOURCED FROM ESCO (EUROPEAN COMMISSION) & O*NET (U.S. DEPARTMENT OF LABOR)

© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT