Footwear quality managers implement, manage and promote the quality systems in the company, using adequate tools and methodologies based on national, international or company standards. They are in charge of establishing requirements and objectives, as well as preparing documents. They analyse complaints, and promote and coordinate corrective and preventive measures. They promote an effective internal and external communication and ensure the consumer's demands are met. They are responsible for the definition of instruments which monitor and control the quality systems, namely internal or external auditing, and they participate in the internal auditing.