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§ OCCUPATION · GLOBAL STANDARDS

online sales channel manager

Online sales channel managers define the sales programme for e-commerce such as goods sold via e-mail, internet and social media.

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Description

Online sales channel managers define the sales programme for e-commerce such as goods sold via e-mail, internet and social media. They also assist in planning the online sales strategy and identifying marketing opportunities. Online sales channel managers also analyse competitor sites, review the site performance and analytics.

Theoretical Knowledge
ESSENTIALTheoretical knowledge required
electronic businessweb strategy assessmentchannel marketing
OPTIONALAdjacent knowledge that strengthens fit
e-procurementemployment lawe-commerce systems
Practical Skills
ESSENTIALApplied skills & competences
show diplomacyapply strategic thinkingapply social media marketingconduct online competitive analysismonitor online competitorsidentify customer's needsperform market researchplan social media marketing campaignsplan digital marketingnegotiate buying conditionsnegotiate terms with suppliersdevelop online sales business plan
OPTIONALOptional competences
develop inclusive communication materialmanage processesperform risk analysiscreatively use digital technologiescarry out strategic researchuse customer relationship management softwarewrite work-related reportsmanage staffuse e-servicesprotect personal data and privacyperform project managementbuild business relationships

GLOBAL RESOURCE

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SKILLS OVERVIEW

30 total
15 essential · 15 optional

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)

© 2026 DESTINAI · BETA 1.0 · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice