§ OCCUPATION · GLOBAL STANDARDS

travel agency manager

Travel agency managers are in charge of managing employees and activities of a travel agency.

Description

Travel agency managers are in charge of managing employees and activities of a travel agency. They organise, advertise and sell tourist offers and travel deals for specific regions.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

tourist resources of a destination for further development geographical areas relevant to tourism

OPTIONALAdjacent knowledge that strengthens fit

ecotourism self-service technologies in tourism virtual reality augmented reality

Practical Skills

ESSENTIALApplied skills & competences

prepare travel packages implement marketing strategies support local tourism support community-based tourism implement sales strategies apply strategic thinking seek innovation in current practices handle customer complaints build a network of suppliers in tourism maintain relationship with suppliers implement strategic planning identify customer's needs use e-tourism platforms perform market research manage visitor flows in natural protected areas manage staff plan digital marketing measure customer feedback negotiate supplier arrangements coordinate operational activities conduct search engine optimisation manage conservation of natural and cultural heritage maximise sales revenues monitor financial accounts create annual marketing budget recruit employees set up pricing strategies comply with food safety and hygiene use global distribution system oversee all travel arrangements engage local communities in the management of natural protected areas supervise crew motivate staff to reach sales targets manage budgets

OPTIONALOptional competences

promote the use of sustainable transport develop inclusive communication material educate on sustainable tourism perform services in a flexible manner manage online content participate in tourism events promote virtual reality travelling experiences train employees develop working procedures manage distribution channels improve customer traveling experiences with augmented reality build business relationships

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)