advertising sales agent

Advertising sales agents sell advertising space and media time to businesses and individuals.

DESCRIPTION

Advertising sales agents sell advertising space and media time to businesses and individuals. They make sales pitches to potential clients and follow up on after-sales.

THEORETICAL KNOWLEDGE

ESSENTIALTheoretical knowledge required

types of media

OPTIONALAdjacent knowledge that strengthens fit

media formats

media planning

PRACTICAL SKILLS

ESSENTIALApplied skills & competences

prospect new customers

demonstrate motivation for sales

OPTIONALOptional competences

perform media outlets research

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DATA SOURCED FROM ESCO (EUROPEAN COMMISSION) & O*NET (U.S. DEPARTMENT OF LABOR)