§ OCCUPATION · GLOBAL STANDARDS

advertising sales agent

Advertising sales agents sell advertising space and media time to businesses and individuals.

Description

Advertising sales agents sell advertising space and media time to businesses and individuals. They make sales pitches to potential clients and follow up on after-sales.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

types of media customer relationship management sales strategies advertising techniques sales promotion techniques characteristics of products characteristics of services

OPTIONALAdjacent knowledge that strengthens fit

media formats media planning outdoor advertising

Practical Skills

ESSENTIALApplied skills & competences

prospect new customers demonstrate motivation for sales advise on merchandise features produce sales reports implement sales strategies keep records on sales ensure client orientation implement customer follow-up use customer relationship management software contact customers communicate with customers guarantee customer satisfaction ensure compliance with legal requirements keep records of customer interaction respond to customers' inquiries answer requests for quotation deliver a sales pitch ensure compliance with purchasing and contracting regulations record customers' personal data

OPTIONALOptional competences

perform media outlets research apply social media marketing develop media strategy carry out sales analysis monitor after sales records apply technical communication skills develop promotional tools stay up to date with social media work with advertising professionals monitor media industry research figures provide advertisement samples

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)