§ OCCUPATION · GLOBAL STANDARDS

market research interviewer

Market research interviewers strive to collect information on the perceptions, opinions, and preferences of customers in relation to commercial products or services.

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Description

Market research interviewers strive to collect information on the perceptions, opinions, and preferences of customers in relation to commercial products or services. They use interview techniques to draw as much information as possible by contacting people via telephone calls, by approaching them face-to-face or by by virtual means. They pass this information to experts for drawing analysis.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

communication information confidentiality survey techniques interview techniques

OPTIONALAdjacent knowledge that strengthens fit

customer insight data quality assessment visual presentation techniques statistics psychology market research politics

Practical Skills

ESSENTIALApplied skills & competences

adhere to questionnaires prepare survey report capture people's attention use different communication channels prepare market research reports perform market research respond to enquiries tabulate survey results explain interview purposes use questioning techniques conduct research interview use communication techniques evaluate interview reports document interviews

OPTIONALOptional competences

apply grammar and spelling rules communicate by telephone analyse data about clients analyse call performance trends contact customers conduct quantitative research revise questionnaires study topics speak different languages use shorthand interview focus groups use databases conduct qualitative research adapt communication style according to recipient design questionnaires perform data analysis perform mystery shopping present reports

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)