§ OCCUPATION · GLOBAL STANDARDS

destination manager

Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.

View on Official Portal ↗

Description

Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

local area tourism industry sales strategies market analysis tourist resources of a destination for further development geographical areas relevant to tourism

OPTIONALAdjacent knowledge that strengthens fit

ecotourism self-service technologies in tourism virtual reality augmented reality

Practical Skills

ESSENTIALApplied skills & competences

develop inclusive communication material educate on sustainable tourism support local tourism support community-based tourism apply strategic thinking build a network of suppliers in tourism plan measures to safeguard cultural heritage execute marketing plan lead the brand strategic planning process build a strategic marketing plan for destination management coordinate efforts of stakeholders for destination promotion select optimal distribution channel perform market research manage visitor flows in natural protected areas manage staff plan digital marketing manage production of destination promotional materials manage conservation of natural and cultural heritage plan measures to safeguard natural protected areas recruit employees set up pricing strategies measure sustainability of tourism activities comply with food safety and hygiene oversee the design of touristic publications coordinate public-private partnerships in tourism engage local communities in the management of natural protected areas supervise crew oversee the printing of touristic publications assess an area as a tourism destination manage budgets build business relationships manage distribution of destination promotional materials

OPTIONALOptional competences

manage contracts manage yield maintain relationship with suppliers promote virtual reality travelling experiences use e-tourism platforms measure customer feedback coordinate operational activities report touristic facts design press kit for media train employees deliver presentations on tourism develop working procedures create annual marketing budget improve customer traveling experiences with augmented reality develop tourist information materials develop strategies for accessibility

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)