spokesperson

Description

Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

forming of public opinion communication principles corporate social responsibility rhetoric diplomatic principles

OPTIONALAdjacent knowledge that strengthens fit

types of media market research reputation management

Practical Skills

ESSENTIALApplied skills & competences

protect client interests use different communication channels analyse external factors of companies give interviews to media perform public relations establish relationship with the media develop communications strategies conduct public presentations prepare presentation material

OPTIONALOptional competences

implement marketing strategies work closely with news teams build community relations identify customer's needs digital communication and collaboration develop promotional tools advise on public relations analyse the comments of selected audiences speak different languages liaise with politicians give live presentation advise on public image organise press conferences apply diplomatic principles follow the news draft press releases develop professional network build business relationships