spokesperson

Spokespeople speak on behalf of companies or organisations.

DESCRIPTION

Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.

THEORETICAL KNOWLEDGE

ESSENTIALTheoretical knowledge required

forming of public opinion

OPTIONALAdjacent knowledge that strengthens fit

types of media

PRACTICAL SKILLS

ESSENTIALApplied skills & competences

protect client interests

use different communication channels

OPTIONALOptional competences

implement marketing strategies

work closely with news teams

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DATA SOURCED FROM ESCO (EUROPEAN COMMISSION) & O*NET (U.S. DEPARTMENT OF LABOR)