§ OCCUPATION · GLOBAL STANDARDS

art director

Art directors shape the visual layout of a concept.

Description

Art directors shape the visual layout of a concept. They create innovative designs, develop artistic projects and manage the cooperation between all aspects involved. Art directors may perform creative work in theatre, marketing, advertising, video and motion picture, fashion or online companies. They ensure that the work performed is visually appealing to audiences.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

business strategy concepts theatre techniques health and safety regulations design principles

Practical Skills

OPTIONALOptional competences

evaluate art quality organise rehearsals define artistic vision evaluate advertising campaign manage contracts work with video and motion picture production team create production schedules liaise with cultural partners ensure visual quality of the set negotiate with artists work with pre-production team approve advertising campaign manage staff manage prompt book use technical documentation assess each stage of the creative process select music for performance coordinate with creative departments coordinate technical teams in artistic productions carry out interviews to select artistic team members discover acting talent lead cast and crew coordinate artistic production translate artistic concepts to technical designs coordinate advertising campaigns plan musical performances perform project management supervise equipment search databases promote cultural venue events maintain blocking notes contact talent agents check material resources work with motion picture editing team carry out auditions estimate duration of work

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)