Careers Skills Log In Get Started

Careers Skills About Log In Get Started →

© 2026 DESTINAI · BETA 1.0 · ISCED ISCO O*NET ESCO

Careers Skills Privacy Terms EU AI Act notice

Careers Skills Log In Get Started

Careers Skills About Log In Get Started →

← Back to directory

§ OCCUPATION · GLOBAL STANDARDS

tourism product manager

Tourism product managers analyse the market, research potential offers, develop products, plan and organise the distribution and marketing processes.

View on Official Portal ↗

Description

Tourism product managers analyse the market, research potential offers, develop products, plan and organise the distribution and marketing processes.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

tourism market sales strategies market analysis tourist resources of a destination for further development geographical areas relevant to tourism

OPTIONALAdjacent knowledge that strengthens fit

ecotourism self-service technologies in tourism virtual reality augmented reality

Practical Skills

ESSENTIALApplied skills & competences

implement marketing strategies support local tourism support community-based tourism implement sales strategies develop tourism destinations produce content for tourism brochures manage contracts participate in tourism events build a network of suppliers in tourism plan measures to safeguard cultural heritage use e-tourism platforms manage medium term objectives negotiate supplier arrangements maintain customer service develop tourism products manage production of destination promotional materials monitor contractor performance manage conservation of natural and cultural heritage plan measures to safeguard natural protected areas develop travel charter programme create annual marketing budget set up pricing strategies measure sustainability of tourism activities manage distribution channels comply with food safety and hygiene engage local communities in the management of natural protected areas carry out inventory planning create new concepts assess an area as a tourism destination plan medium to long term objectives build business relationships manage distribution of destination promotional materials

OPTIONALOptional competences

develop inclusive communication material educate on sustainable tourism utilise cross-selling manage yield promote virtual reality travelling experiences apply foreign languages in tourism improve customer traveling experiences with augmented reality

GLOBAL RESOURCE

View official definition ↗

SKILLS OVERVIEW

48 total

37 essential · 11 optional

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)

© 2026 DESTINAI · BETA 1.0 · ISCED ISCO O*NET ESCO

Careers Skills Privacy Terms EU AI Act notice