§ OCCUPATION · GLOBAL STANDARDS

employer branding manager

Employer branding managers collaborate with marketing experts to promote an employer's image through communication formats such as print and social media.

View on Official Portal ↗

Description

Employer branding managers collaborate with marketing experts to promote an employer's image through communication formats such as print and social media. Manage an online marketing program to promote job openings and career opportunities at the company.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

brand marketing techniques social media marketing techniques digital marketing techniques social media management marketing department processes

OPTIONALAdjacent knowledge that strengthens fit

content marketing strategy network marketing

Practical Skills

ESSENTIALApplied skills & competences

promote company apply social media marketing set brand positioning develop media strategy plan social media marketing campaigns plan digital marketing plan marketing strategy define brand identity

OPTIONALOptional competences

collaborate in the development of marketing strategies lead the brand strategic planning process advise on public relations manage development of promotional material manage brand assets promote organisational communication

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)

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§ OCCUPATION · GLOBAL STANDARDS

employer branding manager

Employer branding managers collaborate with marketing experts to promote an employer's image through communication formats such as print and social media.

View on Official Portal ↗

Description

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

brand marketing techniques social media marketing techniques digital marketing techniques social media management marketing department processes

OPTIONALAdjacent knowledge that strengthens fit

content marketing strategy network marketing

Practical Skills

ESSENTIALApplied skills & competences

promote company apply social media marketing set brand positioning develop media strategy plan social media marketing campaigns plan digital marketing plan marketing strategy define brand identity

OPTIONALOptional competences

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)