§ OCCUPATION · GLOBAL STANDARDS

digital marketing manager

Description

Digital marketing managers are responsible for the elaboration of the company's digital marketing strategy with the goal of improving brand recognition and brand awareness, in line with the company's mission and vision. They oversee the execution of digital marketing and communication strategies involving the use of social media, email marketing, marketing automation, search engine optimisation, online events and online advertisement through data driven methodologies and by measuring and monitoring digital marketing KPIs in order to promptly implement corrective action plan. They manage and interpret competitors and consumers' data and conduct research on market conditions.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

web analytics brand marketing techniques company policies marketing analytics social media marketing techniques web strategy assessment online ads campaign techniques e-commerce systems digital marketing techniques social media management mobile marketing neuromarketing techniques digital media

OPTIONALAdjacent knowledge that strengthens fit

content marketing strategy data protection interactive media reputation management advertising techniques relationship marketing ethics of sharing work through social media pay-per-click services marketing

Practical Skills

ESSENTIALApplied skills & competences

apply social media marketing set brand positioning develop digital content conduct online competitive analysis digital communication and collaboration perform market research plan marketing campaigns plan social media marketing campaigns plan digital marketing perform customers’ needs analysis integrate marketing strategies with the global strategy design brand's online communication plan use e-services identify new business opportunities analyse consumer buying trends perform business analysis

OPTIONALOptional competences

implement marketing strategies execute email marketing creatively use digital technologies execute marketing plan stimulate creativity in the team apply customer engagement strategy perform online data analysis manage staff conduct search engine optimisation carry out event management perform project management