§ OCCUPATION · GLOBAL STANDARDS

tourism policy director

Tourism policy directors develop and implement policies to improve tourism to their region.

Description

Tourism policy directors develop and implement policies to improve tourism to their region. They develop marketing plans to promote the region in foreign regions, and monitor the operation of the tourism industry. They conduct research to investigate how tourism policies could be improved and implemented and investigate the benefits of the tourism industry to the government.

Theoretical Knowledge

ESSENTIALTheoretical knowledge required

tourism market environmental impact of tourism tourist resources of a destination for further development

OPTIONALAdjacent knowledge that strengthens fit

government policy implementation foreign affairs policy development foreign affairs marketing principles geographical areas relevant to tourism scientific research methodology

Practical Skills

ESSENTIALApplied skills & competences

plan measures to safeguard cultural heritage develop tourism policies deliver presentations on tourism plan measures to safeguard natural protected areas measure sustainability of tourism activities coordinate public-private partnerships in tourism assess an area as a tourism destination

OPTIONALOptional competences

plan event marketing for promotional campaigns build a strategic marketing plan for destination management perform public relations manage government policy implementation build international relations speak different languages manage production of destination promotional materials report analysis results advise on foreign affairs policies develop international cooperation strategies show intercultural awareness present reports analyse foreign affairs policies manage distribution of destination promotional materials

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)