Clothing development managers define product concepts that are consistent with target consumers and overall marketing strategy. They receive scientific findings and specifications in order to lead the briefing and implementation of all relevant seasonal and strategic concepts, including distribution by channel, product, colour introductions, and merchandised assortments. They ensure realisation and execution within budget. They manage and execute the product line and category life cycle from concept determination through sales and distribution, contribution in market research and industry trends to influence category concepts and products.