Mobility services managers are responsible for the strategic development and implementation of programs that promote sustainable and interconnected mobility options, reduce mobility costs and meet the transportation needs of customers, employees and the community as a whole such as bike sharing, e-scooter sharing, carsharing and ride hailing and parking management. They establish and manage partnerships with sustainable transport providers and ICT companies and develop business models in order to influence the demand of the market and promote the concept of mobility as a service in urban areas.