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§ OCCUPATION · GLOBAL STANDARDS

brand manager

Brand managers analyse and plan the way a brand is positioned on the market.

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Description

Brand managers analyse and plan the way a brand is positioned on the market.

Theoretical Knowledge
ESSENTIALTheoretical knowledge required
company policiesconsumer goods industrychannel marketingsales strategies
OPTIONALAdjacent knowledge that strengthens fit
employment lawinternational businessservices marketing
Practical Skills
ESSENTIALApplied skills & competences
implement marketing strategiesimplement sales strategiesapply strategic thinkingapply social media marketingexecute marketing planset brand positioningstimulate creativity in the teamlead the brand strategic planning processmaintain financial recordscreate brand guidelinesperform brand analysisselect optimal distribution channelcarry out sales analysisperform market researchplan marketing campaignsmanage staffperform customers’ needs analysiscomprehend financial business terminologyorganise participation in local or international eventsdesign brand's online communication plancarry out naming strategiesidentify new business opportunitiescreate annual marketing budgetmanage brand assetscoordinate advertising campaignshave computer literacydefine brand identity
OPTIONALOptional competences
build rapport with people from different cultural backgroundsplan new packaging designsseek innovation in current practicesprice productmaintain relationship with suppliersconduct search engine optimisationcarry out event managementmanage budgetsperform multiple tasks at the same time

GLOBAL RESOURCE

View official definition ↗

SKILLS OVERVIEW

43 total
31 essential · 12 optional

Data Source: Unified Global Standards (ISCED, ISCO, O*NET, ESCO)

© 2026 DESTINAI · BETA 1.0 · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice