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CareersSkillsSalariesLog InGet Started
© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT
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CareersSkillsSalariesLog InGet Started
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Occupation
· Global Standards

brand manager

Brand managers analyse and plan the way a brand is positioned on the market.

View on ESCO

DESCRIPTION

Brand managers analyse and plan the way a brand is positioned on the market.

PRACTICAL SKILLS

ESSENTIALApplied skills & competences
implement marketing strategies
implement sales strategies
apply strategic thinking
OPTIONALOptional competences
build rapport with people from different cultural backgrounds
plan new packaging designs
seek innovation in current practices

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SIMILAR OCCUPATIONS

17 SHARED SKILLS

marketing manager

Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and pla…

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15 SHARED SKILLS

digital marketing manager

Digital marketing managers are responsible for the elaboration of the company's digital marketing strategy with the goal of improving brand recognitio…

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13 SHARED SKILLS

trade regional manager

Trade regional managers are responsible for activities and staff in an assigned region for a specific chain of stores.

VIEW DETAILS

Skills overview

43total
31 essential
12 optional

Breakdown

Knowledge
0
Skills
6

Official resource

View official definition

Quick insight

This role requires 31 essential competences across practical skill domains.

DATA SOURCED FROM ESCO (EUROPEAN COMMISSION) & O*NET (U.S. DEPARTMENT OF LABOR)

© 2026 DESTINAI · v1.1 BETA · ISCED ISCO O*NET ESCO
CareersSkillsPrivacyTermsEU AI Act notice
PT